By David Callan


There are an increasing number of ways that one can get to accumulate valuable one way links pointing towards their blogs or sites. Even more interesting is the fact that many of these methods that a person can use will tend to cost a blogger nothing but their time and creativity.

Links have always been extremely important for any site. Apart from being one of the key routes through which highly targeted quality traffic arrives at a site, links also play a major role in any SEO (search engine optimization effort). Search engines in determining a rank for any site will usually consider the quality and number of links pointing at a site. These are in fact the main factors that will always determine a site's ranking.

It is therefore true to say that links are critical to the well being and survival of any blog or web site. It is important at this juncture to point out that not just any links will do. Search engines tend to value one way links way above reciprocal links. Reciprocal linking is where you link to a site in exchange for them linking to you. The other thing that search engines value in links is their relevance. In other words links from blogs or sites that cover a subject that is similar to what the blog in question covers carry a lot more weight than links from totally unrelated and different topics.

What all this means is that any strategy that is able to get a blog one way links that are relevant has to be a very valuable tool in the hands of any webmaster or blow owner.
Here are three creative ways in which anybody can land those valuable and highly desirable one way links.

a) The Attack Hook Link Generation Strategy

This is without doubt one of the most popular and effective ways of generating one way, relevant links to any blog or web site. The whole idea starts with your intimate involvement in the main conversation taking place in the blogosphere in your particular industry, field or subject area.

This "conversation" will include comments and posts taking place in leading blogs and discussion forums about a certain hot current topic or subject of heated debate and discussion.

Usually, all the leading bloggers will have made several comments about the main issue under discussion, which is bound to be a very controversial subject. After ensuring that you fully grasped the subject under discussion and have looked at the dozens of different positions that can be taken on the subject, you then simply attack the leading blogger's position and present a different way of looking at the whole subject. Or a totally new and fresh angle to the whole issue that nobody has considered yet.

This 'attack hook' strategy usually tends to attract a lot of attention and lots of high traffic links too.

b) The Resource Hook Link Generation Strategy

Again, you will need to be very much aware of the conversation-taking place in your industry. This is the only way that you will be able to tell what valuable resources or references could be useful to a vast number of bloggers in your particular niche. Bloggers will usually not hesitate to link immediately to useful resources that will add value to the posts and information available on their blogs.

To get the 'resource hook' strategy right, one will naturally need to have a very deep and intimate understanding of a subject. This is yet another reason why it is so important for people to blog on subjects which they have a very thorough understanding of.

c) The Humor Hook Link Generation Strategy

Everybody appreciates humor. More so in a world where there are increasingly more dangers and extremely serious threats to humanity. Amid all the anxiety, laughter is still the best medicine.

Is it any wonder that comedy is always so popular with the public? Is it any surprise that talented stand-up comedians are never short of gigs or invitations to perform.
Online jokes are always very popular and every blogger does not mind quickly linking to some relevant comic relief. What makes the 'humor hook' even more potent is the fact that there is a big shortage of good humor online. Let alone relevant hu