The importance
of well written copy on your web site Your web
content - the written text on your web site is very important and plays a key
role in your search engine rankings and visibility. By analyzing and structuring
your web site's written content you can create powerful results for your business.
You need to look at your web content from two viewpoints. How it relates
to:
The
search engines
Your
target audience
To write winning
web copy, you need to find keywords and phrases that not only specifically describe
what you offer, but also are the exact search terms that your audience uses to
find you on a search engine. These terms should correspond with your meta-tags.
Keyword rich content immediately tells your audience that you have what they are
looking for and that your site is worth exploring.
Accurately researched
and placed key words and phrases make your web content both customer focused and
search engine friendly.
You should be aware that there are important differences
between traditional marketing copy and web content. Web content should be:
Keyword rich
Hype
free
Conversational
Scannable
Have
short paragraphs with clear headers
Include
one idea per paragraph
Concise
Starts
with the most important facts and conclusions
Updated
often
Credibility of text is another
important attribute for site visitors. There is no actual face-to-face contact
and so they have to feel that they can trust the person or company behind the
site. The challenge is to make sure your content is credible but can also do the
job of selling your product.
When a prospective customer clicks on your
site you only have a few seconds to gain their trust and show them how you can
be of benefit to them. By looking at the words you use and the message of your
web site you can improve both your search engine optimization and your customer
retention once they are on your site.
What you say within your web site
can be one of your biggest challenges and also one of your most important assets.
It plays a crucial role in the success of your web site. Elixir Systems are experts
in this field and can help you to develop winning content for your web site.
